Businesses that would most likely use this type of marketing are companies that have products that Moms use every day or that the family uses or buys from often. Since mom's control 73% of the family houshold income they are the major powerhouses for buying and spending on products and services. Companies like cleaning supply companies, clothing, and any company that has a major line for anything kid related.
Moms should be targeted by these companies because they spend the majority of the money for the family as well as using most of the products themselves for every day chores and errands. Marketers should use this this type of marketing to grab mom’s attention to the product and find a way to convince them they should use it by getting them to try the product or to find out more about the product on the website or social media sites. When using social media marketers should stay fully engaged that will keep the atention of moms.
89% of moms will likely try a product that they have heard of from other people and are likely to try new ones if the product intrests them. Coupons are also another way to get moms to try the products that they haven't. All of these tips can help marketors to get the right market for products that mos use every day.
