Strengths: · Moms control a majority of the house hold income and are the ones who usually do the buying for the whole household. · They are focused on things for the family and being able to spend as much time as possible with their families · Items that they buy or used are usually highly recommended to other moms Weaknesses: · The publicity is only geared toward moms no, other family members · Bad publicity can spread faster than the good sometimes Opportunities: · T.V. Mainly family programing and other networks that moms are more likely to watch · Blogs · Coupons · Websites and other social networks · Other moms Threats: · Bad publicity with products · Counterfeit coupons · Bashing on blogs and social networks · Commercials not being on a times that moms are watching or during shows that they are not going to watch · Problems or errors with websites · Moms don’t like the products or the way they are being marketed · Moms not having the money or the power to make the purchasing decision
|
||
|
