In my opinion Momvertising is a good way for marketers to target the people who have the most control of a families money. If the marketing is done right moms will spread the word and reduce the cost of advertising for the company. Using major influences to grab the target market help to get them more educated and involved with the product and willing to use an recomend it more then the average person would. In conclusion I feel that this a good solid form of marketing that could benefit many companies and families.
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