How Momvertising should be incorperatted into a marketing paln is by targeting moms with the product and incuarging them to seek out the product or service. Some activites a company could use to attract moms would be to have commercials on during family programing. Use the their websites and social media to get moms more involved with the product and learn more about it and what the company is all about, if the company is safe for children, families, and the environment moms are more likely to purchase the product. Coupons and displays in stores are another way to get moms attention, they are more likely to buy products based on samples, if they can get a deal on it and save money for their families, and by it being in a convienent and easy to find area in a store so that they will walk past it easily. Another way to get moms to buy are by using online shopping to make shopping even more convienient for moms with busy family and work life. One company that already does most of these practices is Walmart. In 2010 the company changed their slogan to "Save money. Live Better." since doing this they have produced a number of comercercials featuring families and all the ways they can save money at the store, this is a form of momvertising. they also have many cupons that are just for Walmart, easy to find displays, samples offered for certian items and easy shopping on their website which can also save money by being cheaper and giving the option to pick items up at the store and wave the shipping fee.
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