Some risks and pit falls with momvertising include:
marketing to the wrong audience
not being accessable to moms
having mom bloggers with bad opinions about the products
not being effective enough to pull moms in
Moms not having use of the technology that the marketing is based around, i.e. smartphones(apps)not making the product easily acceptable to moms, i.e. having it at a store that is not in a normal shopping area or specalized store
